#199. Melody Yazdanyar on Gaming, Data & Building What's Next
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In this heartfelt and dynamic episode of *In Studio with Kimberly Lovi*, host Kimberly reconnects with her longtime friend and fellow trailblazer, Melody Yazdanyar, diving into their shared history, career evolution, and Melody’s current venture with Find, a new gaming platform built for smart TVs. The conversation begins with nostalgic memories of playing soccer together as kids, bonding over shared roots in Westlake and USC, and a touching story of Melody welcoming Kimberly during her first New York internship at Chanel—offering not just shelter but mentorship that would shape Kimberly’s future. Melody recounts her pioneering career in digital advertising, from her early days at AppNexus to her leadership roles at Comcast and Truoptic, where she helped power data-driven ad tech for connected TV. She now leads Find, a gaming platform that brings casual, nostalgic, and socially engaging games to existing smart TVs without requiring new hardware or subscriptions—targeting both older audiences and younger gamers. The episode is filled with personal anecdotes, from Melody’s historic role as the first female kicker in her high school’s football program to her unexpected connections with celebrities like Marshawn Lynch and the Bella Twins. The emotional core lies in their deep friendship, mutual admiration, and shared vision of building fun, meaningful work that blends data, media, and human connection. As they look ahead, the duo teases upcoming collaborations, a family restaurant launch, and the beta rollout of Find.
Gaming is no longer just for consoles—smart TVs now enable accessible, hardware-free gaming via platforms like Find.
The future of media and advertising lies in where audiences actually are: sports, games, and social experiences, not traditional linear TV.
Data and technology are now central to entertainment, making 'data' a sexy, strategic asset in content and ad delivery.
Melody Yazdanyar’s career reflects a pattern of being a first mover—pioneering in digital advertising, connected TV, and now gaming—while always staying true to her values and relationships.
Friendship and mentorship are powerful catalysts for career growth; Kimberly’s invitation to the Super Bowl was both a personal gesture and a professional homage.
…and 3 more takeaways available in PodZeus
Friendship, Roots, and the Super Bowl Invitation
“When Kimberly invites you to something, you say yes. And then you figure it out later.”
Melody’s Early Career: From Chanel to AppNexus
Kimberly shares her experience interning at Chanel in NYC and how Melody welcomed her with warmth and generosity. Melody recounts her early days at AppNexus, where she was immersed in the emerging world of digital advertising and tech.
The Evolution of Advertising: From Display to Connected TV
“Right now, where are those audiences? They're in sports. They're in games. They're in places where, like it's with influencers.”
Launching Find: Gaming Without the BS
“You don’t need to go buy anything new. You don’t need to go get a new subscription. That’s great.”
Celebrity Connections and Personal Legacy
“You're literally like, yeah, you were the kicker for Viewpoint. All boys team, right? Or were there other girls? No, no, no.”
“Right now, where are those audiences? They're in sports. They're in games. They're in places where, like it's with influencers.”
“Data is sexy. Like I think football is sexy, data is sexy. You bring football and data together. There's nothing sexier than that.”
“When Kimberly invites you to something, you say yes. And then you figure it out later.”
Host
Guest
Melody Yazdanyar
person
Kimberly Lovi
person
Find
organization
Bella Twins
person
Marshawn Lynch
person
AppNexus
organization
Truoptic
organization
Viewpoint High School
other
Samsung
brand
Chanel
brand
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