The Carbon Gold Rush (bonus episode from "Drilled")
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This bonus episode from 'How We Survive' features a deep dive by journalist Amy Westervelt into the global expansion of American agribusiness and carbon capture technology, centered on Bruce Rastetter, the 'ethanol kingpin' of Iowa. The episode traces how Rastetter, facing growing backlash at home for his aggressive land acquisitions and environmental practices, pivoted to Brazil—specifically the town of Lucas do Rio Verde—where he partnered with Brazilian agribusiness giants, the Franz brothers, to build a corn ethanol empire. The story reveals how carbon capture, marketed as a climate solution, is being used to greenlight industrial agriculture and fossil fuel extraction, with Rastetter’s pipeline projects in the U.S. and Brazil serving as tools for profit under the guise of sustainability. The episode exposes the dark side of this 'carbon gold rush,' including the creation of a hyper-engineered, monoculture-driven city, the co-opting of public institutions like hospitals, and the displacement of indigenous communities through decades of state-backed land grabs. It underscores how climate narratives are being weaponized by powerful corporations to justify environmental destruction and corporate expansion. The episode also highlights the contradictions in green technology: corn ethanol, long criticized for its environmental toll, is being revived through carbon capture incentives from the Inflation Reduction Act, creating a new revenue stream for industrial farmers. Meanwhile, in Brazil, the same model is being exported, with massive pig statues, imported palm trees, and a city built entirely for agribusiness. The narrative challenges the idea of 'green' solutions that rely on land grabs, corporate secrecy, and political manipulation. Ultimately, it reveals a global system where climate finance fuels environmental degradation, and where the most powerful actors—like Rastetter—escape accountability by moving to places where they are celebrated rather than scrutinized.
Carbon capture is being used as a marketing tool to legitimize environmentally destructive industries like corn ethanol and fossil fuel extraction.
Bruce Rastetter, a controversial figure in Iowa, leveraged his global connections to expand into Brazil, where he's now celebrated despite his history of land grabs and environmental harm.
The town of Lucas do Rio Verde was engineered as a corporate-controlled agribusiness hub, with no real public infrastructure—only silos, machinery, and monoculture crops.
Public institutions like hospitals are being named after foreign agribusiness figures, revealing how corporate influence infiltrates public life in developing regions.
The Inflation Reduction Act’s incentives for carbon capture are propping up an outdated, land-intensive biofuel industry rather than promoting truly sustainable alternatives.
Introduction to the Carbon Gold Rush
Amy introduces the episode as a bonus from 'Drilled,' highlighting the global reach of climate deception and corporate greenwashing, with a focus on Bruce Rastetter and the carbon capture pipeline project.
The Iowa-Brazil Connection
The episode traces how Brazilian officials visited North Dakota to see carbon capture in action, only to be sold a greenwashing narrative by Summit Carbon Solutions, a company tied to Rastetter and Harold Hamm.
Bruce Rastetter: The Ethanol Kingpin
“He's the one that, you know, got Iowa State in trouble. So I think everyone's got an opinion of him and he's really, really good at being able to avoid ever having to be in the public.”
The Carbon Capture Pipeline and the Inflation Reduction Act
“Without continuing to attain new markets... the ethanol industry is in jeopardy. So that's what lowering carbon scores, this project on the pipeline, is about.”
Lucas do Rio Verde: A City Built for Agribusiness
“The town is a fiction, designed and built by the government to impose development on this region. Lucas was entirely created to serve agriculture and its owners.”
“I don't mind being neutral. I can be critical of this too, but because clients of mine have invested in upwards of a billion dollars now in my progrosso, I don't want to fuck this up.”
“The town is a fiction, designed and built by the government to impose development on this region. Lucas was entirely created to serve agriculture and its owners.”
“The goal was to develop the Amazon by building infrastructure in the wilderness, displacing indigenous residents and encouraging people from outside the region to move there.”
Host
Guests
Bruce Rastetter
person
Lucas do Rio Verde
place
Amy Westervelt
person
Summit Carbon Solutions
organization
Franz Brothers
organization
Drilled
media
Mato Grosso
place
Corey Melby
person
Felipe Sabrina
person
Inflation Reduction Act
other
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