Marc Jacobs Beauty Updates, Plus The Over-the-Top PR Trend We’re Bowing Out Of

The hosts of *Gloss Angeles* dive into the long-awaited return of Marc Jacobs Beauty, a brand they mourned after its abrupt discontinuation. They reflect on the iconic products—Velvet Noir mascara, magnetic-lid lip creams, and the beloved cherry palette—with nostalgic reverence, praising the brand’s perfect blend of luxury and accessibility. The return, confirmed for June 2026, is shrouded in secrecy, with a cryptic short film starring Rachel Sennett teasing a 'pre-fall 2026' collection. The hosts speculate about the new direction, noting the unchanged logo and font, and hint at possible involvement from original team members, though the brand now operates under a new licensing deal with Cody, not Kendo. They contrast this with the controversial overhaul of Pat McGrath Labs, which, after filing for Chapter 11 bankruptcy, has been acquired by financial firm GDA Luma. While Pat McGrath remains chief creative officer, she has lost her CEO title and equity—marking a painful shift from founder to hired creative force. The hosts express cautious optimism, acknowledging that while the brand may now prioritize profit over artistic excess, the survival of the name and product quality offers a fragile hope for reinvention. They also critique the over-the-top PR stunts brands now using—like fleets of models arriving at homes or half-naked mimes—calling them intrusive and outdated, vowing to reject such productions in favor of simple, respectful product delivery.