The AWP: Beyond “Just Dry Eye”: CAM360 vs Prokera

EyeCode Media53mApril 17, 2026

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AI-Generated Summary

In this episode of EyeCode Media, host Aaron Werner convenes a dynamic discussion with Dr. Walt Whitley, Dr. Hardeep Kaur, and Roger Kennedy to explore the clinical nuances of two leading amniotic membrane therapies: Biotissue's Prokera and CAM360. The conversation centers on moving beyond the oversimplified diagnosis of 'dry eye' to recognize underlying conditions like neurotrophic keratopathy (NK), which often go undetected without proper corneal sensitivity testing. The panelists share their real-world clinical experiences, emphasizing that while Prokera remains a gold standard for severe cases due to its proven efficacy and psychological impact of discomfort, CAM360 offers a valuable, ringless alternative for milder NK, post-surgical patients, and those with intolerance to the Prokera ring. They stress the importance of patient education, setting clear treatment goals, and documenting medical necessity to support reimbursement and audit readiness. The episode also tackles common barriers to adoption—cost, fear of the unknown, and billing concerns—offering practical solutions like hands-on training, leveraging Biotissue’s integration resources, and adopting a mindset of 'do something' to advance patient care. Key takeaways include: 1) Always test corneal sensitivity in dry eye patients to uncover hidden neurotrophic keratopathy; 2) Use patient-centered goal setting (e.g., pain reduction, vision improvement) to align expectations and improve outcomes; 3) Document medical necessity thoroughly—especially failed therapies and reduced sensitivity—to justify treatment; 4) Overcome fear of new treatments by experiencing them firsthand through wet labs or practice with colleagues; 5) Leverage company resources like Pinnacle for billing and coding support. The overall tone is highly positive, encouraging innovation, clinical rigor, and patient-centered decision-making in ocular surface disease management.

Key Takeaways
1

Test corneal sensitivity in every dry eye patient to detect neurotrophic keratopathy early.

2

Document failed therapies and reduced corneal sensitivity to establish medical necessity.

3

Use patient-centered goal setting (e.g., pain reduction, vision improvement) to align expectations.

4

Overcome fear of new treatments by experiencing them firsthand through wet labs or peer practice.

5

Leverage company resources like Pinnacle for billing, coding, and practice integration support.

Chapters
0:00
5 min

Introducing the Panel: Experts in Ocular Surface Disease

Host Aaron Werner welcomes Dr. Walt Whitley, Dr. Hardeep Kaur, and Roger Kennedy to discuss amniotic membrane therapies. The guests introduce themselves, sharing their clinical backgrounds and roles in optometry and industry. The conversation sets the stage for a candid, collaborative discussion on Prokera and CAM360.

5:00
5 min

Product Overview: Prokera vs. CAM360

Roger Kennedy provides a comprehensive overview of Biotissue’s product line, emphasizing the clinical benefits of cryopreserved amniotic membrane. He details the differences between Prokera (ring-based, well-studied, established CPT code) and CAM360 (ringless, more comfortable, shelf-stable), highlighting their respective indications and the company’s commitment to offering choice.

10:00
10 min

Clinical Application: When to Use Prokera vs. CAM360

Dr. Hardeep Kaur and Dr. Walt Whitley share their real-world clinical strategies. Hardeep uses CAM360 for mild to moderate neurotrophic keratopathy and patients intolerant to the Prokera ring, while reserving Prokera for more severe cases. Walt emphasizes patient education and comfort, noting that the ring’s discomfort can reinforce the seriousness of treatment.

20:00
15 min

Diagnosing Neurotrophic Keratopathy: The Critical Role of Corneal Sensitivity Testing

If you're not testing corneal sensitivity at the outset of a dry eye exam, you're missing the deeper problem—neurotrophic keratopathy.

Highlight
35:00
15 min

Overcoming Barriers: Fear, Cost, and Reimbursement

The minute the docs put it on each other, they said, 'Oh, that was it. It wasn't this crazy over-the-top procedural experience.'

Highlight
High-Impact Quotes
If you haven't played with it, call your rep and play with it. Put it on your eye. Put it on a partner's eye. Just get your hands on it.
Aaron Werner78:10
Viral: 88.0
If you're not testing corneal sensitivity at the outset of a dry eye exam, you're missing the deeper problem—neurotrophic keratopathy.
Dr. Hardeep Kaur30:46
Viral: 85.0
You're not going to hurt yourself. You're not going to hurt them. But have that experience in a safe place.
Aaron Werner46:57
Viral: 85.0
Speakers

Host

Aaron Werner

Guests

Dr. Walt WhitleyDr. Hardeep KaurRoger Kennedy
Topics Discussed
neurotrophic keratopathy diagnosis95%corneal sensitivity testing90%amniotic membrane therapy88%patient education and communication85%medical necessity documentation83%clinical decision-making in dry eye80%billing and coding for ocular surface treatments78%practice integration and workflow75%
People & Brands

Prokera

product

28xPositive

Biotissue

organization

25xPositive

Dr. Hardeep Kaur

person

22xPositive

CAM360

product

20xPositive

Dr. Walt Whitley

person

18xPositive

neurotrophic keratopathy

other

15xNeutral

corneal sensitivity

other

12xPositive

Roger Kennedy

person

10xPositive

dental floss

other

5xNeutral

Pinnacle

organization

4xPositive

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