Changing AdviceTech Done Right #2
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In Episode 2 of the two-part series 'Changing AdviceTech Done Right', host Sasha Ludakovsky explores the critical yet often overlooked phase of technology implementation in financial advice practices: change management. Featuring Chloe Liao, Practice Manager at Byfield Wealth Management, and Leanne Boguev, Head of Customer Success at Plutosoft, the episode delves into the emotional, psychological, and operational challenges of switching CRM systems. Chloe shares her firsthand experience leading her team through a transition to Plutosoft, highlighting the importance of team alignment, psychological resilience, and proactive change management strategies such as gamification, structured training, and open communication. Leanne emphasizes the role of a structured onboarding process, data migration support, and leadership buy-in from the start. Both guests stress that the decision to switch is only the beginning—true success lies in managing the human side of change, including grief, resistance, and identity shifts. The episode concludes with actionable advice: clarity of purpose, early data cleanup, and surrounding oneself with supportive networks to make the transition smoother and more sustainable. Key takeaways include recognizing that software transitions are as much about people as they are about technology, preparing for emotional resistance by normalizing the 'grief phase', and using incentives and team collaboration to maintain momentum. Advisors are encouraged to start preparing now—not just technically, but culturally—by aligning teams around a clear 'why' and avoiding the sunk cost fallacy. The episode underscores that while change is daunting, with the right mindset and support, it can lead to transformative improvements in efficiency, client engagement, and business scalability.
Software transitions are as much a psychological shift as a technical one—acknowledge and validate the emotional journey of your team.
Clarity of purpose ('why') is the foundation of successful change; keep it front and center during moments of frustration.
Proactively manage change by involving key team members early, assigning champions, and fostering a unified front from leadership.
Gamify training and celebrate milestones to maintain morale and momentum during the transition.
Start data cleanup well in advance—poor data quality can derail migration and undermine long-term system effectiveness.
…and 3 more takeaways available in PodZeus
Introduction to the Series and Episode Focus
Sasha Ludakovsky introduces the two-part series on technology and implementation in financial advice, emphasizing that choosing the right tech is only half the story—how it's implemented and integrated into business processes determines client experience and success.
Why Switching Software Feels Overwhelming
“It's not just a tool. It's embedded into a lot of our processes... It's like their identity.”
The Real Drivers Behind the Decision to Change
Chloe shares that the decision to switch was driven by a desire for better alignment with business goals, cost concerns, poor service, and feedback from her team that they wanted to do things better.
Unseen Benefits of a New System
“It's actually opening up so many more doors in ways that you may never have expected prior to that.”
The Onboarding Journey at Byfield Wealth
“We said that the reason why we're doing this is because we've heard from the team, it's for our clients too, future, and it's going to be productive for the business down the lines.”
“Clarity before change and finding the alignment in terms of why we're doing this.”
“Everyone grieves at different stages within the team. But you know what? When we got to a point of all accepting and realizing that, hey, it's going to be better for us once we get through it.”
“It's not just a tool. It's embedded into a lot of our processes... It's like their identity.”
Host
Guests
Chloe Liao
person
Plutosoft
organization
Leanne Boguev
person
Sasha Ludakovsky
person
Byfield Wealth Management
organization
Teams
product
Plutus Off
organization
Pintec PTYLTD
organization
Ensemble Podcast
organization
SharePoint
product
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