Santiago Carrasquilla
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In this deeply personal and inspiring episode of Design Matters, Debbie Millman sits down with multidisciplinary artist and director Santiago Carrasquilla, founder of Art Camp. The conversation traces Santiago’s journey from a childhood in Colombia shaped by migration and loss, through pivotal moments of artistic awakening—first with a childhood hero who blended art and life, then with a transformative encounter with Kenny Scharf at 17. Santiago recounts the painstaking creation of the 35,000-cigarette-paper mural for Stefan Sagmeister, the emotional weight of his early creative impulses, and how love—both romantic and artistic—has been a driving force in his life and career. He shares how he transitioned from music to design, broke into the industry with a handwritten GIF animation, and found his voice working at Sagmeister & Walsh. His own studio, Art Camp, is built on the philosophy that emotion points to form, where human connection and joy fuel groundbreaking work like the acclaimed music videos for Mitski and Tom York. Throughout, Santiago reveals a relentless passion for creation, a belief in the power of asking for what you want, and a vision for the next decade: bigger dreams, deeper collaborations, and the continued fusion of personal and commercial work.
Emotion is the true engine of creation—human connection and love are at the heart of every meaningful project.
The most powerful creative breakthroughs often come from asking for what you want, even when it feels terrifying.
Your background and lived experience—migration, loss, love—are not obstacles but essential fuel for your art.
The act of making itself is a form of performance and devotion; passion grows with creation, not diminishes.
Collaboration with people who astonish you is the highest form of creative inspiration.
…and 2 more takeaways available in PodZeus
The Virtuous Circle of Creation
“I love working. The more I create, the more I love doing it, the more things I make, the more things I want to make.”
The 35,000 Cigarette Paper Mural
“It made beautiful sound because 35,000 pieces of cigarette paper just like blowing in the wind.”
Migration, Memory, and the Artist's First Spark
Santiago reflects on his childhood in Colombia, his family’s migrations across continents, and the formative influence of Carlos Arturo Ramirez, a father figure who embodied the joyful, creative life. He shares his first memory of art: a seven-year-old boy asking his mother to buy paints to make a beach painting for his hero.
The Moment That Changed Everything: Kenny Scharf
“There was no distinction between his life and his art. It was all one.”
From Music to Design: The Creative Pivot
Santiago discusses his shift from music to design, explaining how he chose advertising at the School of Visual Arts as a bridge between creativity and income. He reveals his fear of being an artist without a stable livelihood, a fear that shaped his early career choices.
“Happiness is achieved with very simple things.”
“In the next 10 years, things that are even beyond what I can dream of seem possible because I’ve already landed much further than the furthest dream I had set.”
“If I don’t ask, I won’t get. Good mantra to sort of embed in your psyche too.”
Host
Guest
Santiago Carrasquilla
person
Debbie Millman
person
Stefan Sagmeister
person
Kenny Scharf
person
Art Camp
organization
Carlos Arturo Ramirez
person
Luis Benz
person
Colombia
place
Malia Scharf
person
Tom York
person
Pum Lefebure
Design Matters with Debbie Millman • 1h 4m • 4/13/2026
Cy Gavin
Design Matters with Debbie Millman • 48m • 4/20/2026
Jodi Kantor
Design Matters with Debbie Millman • 1h 18m • 4/24/2026
Mauro Porcini
Design Matters with Debbie Millman • 1h 9m • 4/30/2026
Manoush Zomorodi
Design Matters with Debbie Millman • 57m • 5/11/2026
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