Hour 2 - Draft Surprises, Don't Flop Like New Coke
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In this lively and nostalgic episode of Covino & Rich, the hosts dive into the theme of 'biggest flops' on the 41st anniversary of New Coke's disastrous launch in 1985. With NFL Draft Day approaching, they use the metaphor of corporate and cultural misfires to warn teams against making poor draft picks—highlighting legendary failures like the DeLorean, the 1992 Dan and Dave Olympic campaign, the Shake Weight, and the short-lived 'torpedo bat' fad. The conversation blends sports, pop culture, and business history, with callers sharing personal memories of failed products, TV shows, and athletic careers. The hosts reflect on how even massive brands like Coca-Cola and Howard Stern’s replacement by David Lee Roth ultimately failed to sustain momentum, underscoring the importance of authenticity and resilience. The episode closes with a heartfelt tribute to Mets pitcher Luke Weaver, whose fearless leadership in a losing streak embodies the 'no fear' mentality they champion.
Avoid 'New Coke' moments in the NFL Draft—highly hyped picks can become massive flops if not grounded in reality.
Cultural and product failures often stem from over-marketing without substance, like the Shake Weight or Dan and Dave campaign.
Even legendary figures like Michael Jordan or Howard Stern had 'flops'—success isn’t linear, and resilience matters more than perfection.
The best comeback stories come from people who own their mistakes and lead with courage, like Luke Weaver’s post-loss speech.
Competition drives innovation—think of how Burger King’s chicken nuggets were a direct response to McDonald’s, proving rivalry breeds better products.
Sponsor Intro: The Clifford Show & iHeartPodcasts
The episode opens with promotional segments for several iHeartRadio podcasts, including The Clifford Show, Love Trapped, 2%, and Look Back At It, featuring hosts introducing their shows with energetic, branded intros.
NFL Draft Day Energy & Draft Night Live
Covino and Rich kick off the live broadcast from the Fox Sports Radio studio, hyping up NFL Draft Night Live with special guests like Jay Glazer, Terry Fontenot, and LeVar Arrington. They emphasize the excitement of the event and the stakes of the first round.
The New Coke Fiasco & Why It Still Matters
“New Coke came out on this day in 1985 and... it lasted three months. And when you think of all the campaigning, all the advertising, all the money they put into that, it lasted three months. Grand opening, grand closing.”
Cultural & Product Flops: From DeLorean to Zima
“You know what bothers me in that movie? And our video guy spot. Is it because? Oh, the owner had a drug problem we're getting word for DeLorean. He did. It says it failed due to a combination of poor business planning, production issues, financial management, legal trouble surrounding its founder, John DeLorean.”
Sports & Entertainment Flops: From Howard Stern to Avatar
“David Lee Roth, who's a legend, okay? I'm not downplaying his legacy. But I'm saying when he replaced Howard Stern, arguably the greatest talk show host of our era at the time. Era. His show lasted approximately four months.”
“People smell fear. I'm not the biggest guy in the room, but I ain't scared of nobody. And that's the attitude I try to take. And if I screw up, it's on me. But at the end of the day, I'm going to sleep at night and I'm going to feel good about the effort I put in.”
“New Coke came out on this day in 1985 and... it lasted three months. And when you think of all the campaigning, all the advertising, all the money they put into that, it lasted three months. Grand opening, grand closing.”
“David Lee Roth, who's a legend, okay? I'm not downplaying his legacy. But I'm saying when he replaced Howard Stern, arguably the greatest talk show host of our era at the time. Era. His show lasted approximately four months.”
Hosts
Covino & Rich
media
Fox Sports Radio
media
New Coke
brand
Coca-Cola
brand
iHeartRadio
brand
DeLorean
brand
Howard Stern
person
David Lee Roth
person
Luke Weaver
person
Dan and Dave
person
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