Going Pro: Lincoln Knowles and Zander Waller

In this episode of Climbing Gold, host Alex Honnold explores the evolving landscape of professional climbing through conversations with two young climbers on divergent paths: Lincoln Knowles, a social media-savvy influencer who turned his online persona into a full-time career, and Xander Waller, a technically elite climber balancing elite competition, college, and a future in finance. Lincoln, known as 'Lincoln Climbs,' leverages satire, viral content, and strategic brand partnerships to build a sustainable income from climbing, even as he navigates criticism for authenticity and exaggeration. Xander, meanwhile, prioritizes personal growth, outdoor climbing, and mental resilience, aiming to qualify for the 2028 Olympics while preparing for a stable career in finance. The episode delves into the shifting definition of 'professional' in climbing—no longer just about sending hard routes, but also about storytelling, content creation, and brand alignment. Honnold reflects on how the rise of social media has transformed the sport, creating both unprecedented opportunities and new pressures, especially for younger climbers who must now market themselves while staying true to their values. The discussion ultimately questions whether today’s generation is better or worse off than past climbers, with both guests offering nuanced perspectives on authenticity, legacy, and the future of the sport.