Ep 481: Pepsi Challenged
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In this wildly imaginative and self-aware episode of CheapShow, hosts Paul Gannon and Eli Silverman, joined by guest Nick Helm, dive deep into the eccentric history and cult-like appeal of Pepsi, from its humble origins as 'Brad's Drink' to the infamous 'Pepsi Number Fever' riot in the Philippines. The trio embark on a spirited tasting journey through a range of Pepsi variants—Raspberry Pepsi Max, Tropical Pepsi Max, Wild Cherry, and experimental flavors like Bamboo and White Pomelo and Peach and Oolong Tea—praising the aromatic complexity and balance of the more unusual options, with the Bamboo and White Pomelo version emerging as a standout. The episode's playful 'Price of Shite' segment features nostalgic, quirky collectibles like plush toys, die-cast cars, retro shirts, and a Pepsi-shaped FM radio, underscoring the emotional resonance and absurd value of Pepsi memorabilia. As the episode builds toward its climax, the hosts—Eli, Nick, and Paul—launch into a surreal 'Big Pepsi Cocktail' experiment, blending nearly every available Pepsi variant with a Coca-Cola Zero Cherry Float, resulting in a chemically intense, grotesque, yet unexpectedly transcendent drink they dub the 'Jesus Christ of drinks.' This moment spirals into a prolonged, absurdist debate over the nature of the black monolith from 2001: A Space Odyssey, culminating in a running joke about a prostitute behind the obelisk, before abruptly cutting to a promotional ad for the Pepsi-Cola NBA Hot Shot Competition aimed at children aged 9 to 18.
Pepsi Max Cherry was a breakthrough zero-sugar drink that succeeded through word-of-mouth, not marketing.
The 'Pepsi Number Fever' promotion in the Philippines sparked a riot, highlighting the brand's controversial cultural impact.
Experimental flavors like Bamboo and White Pomelo offer more aromatic and complex profiles than standard Pepsi variants.
Pepsi-themed collectibles have nostalgic and cult value, even if not highly valuable monetarily.
The ultimate Pepsi cocktail—a chaotic fusion of multiple flavors and a Coke Zero top—is described as transcendent, likened to a spiritual experience.
…and 3 more takeaways available in PodZeus
Cold Open: The Scab and the Sleeve
“It's not too far from the truth, is it? That's how you see us. No, I don't. That's how you see everything in the world.”
The Pepsi Origins and the Number Fever Riot
The hosts delve into Pepsi's history, revealing it was originally called 'Brad's Drink' and later rebranded due to its supposed digestive benefits. They discuss the infamous 'Pepsi Number Fever' promotion in the Philippines, where consumers collected bottle caps for cash, leading to a violent riot. The conversation touches on the drink's cultural impact and the myth that it contained pepsin or Pepto-Bismol.
Tasting the Pepsi Variants: From Raspberry to Bamboo
“It's almost herbal. You're very right. It's almost... Potpourri-ish. Almost floral.”
Final Price Reveal and Pep Twings
“You're getting max points. So they're not really there but max points.”
The Price of Shite: Collectibles and the Rabbit Hole
“If I was down in the rabbit hole, I'd pay 20 quid for that. Would you? Yeah, wow. Late night Pepsi rabbit hole, yeah?”
“This is the Jesus Christ of drinks. This is the moment at the end of 2001 when he stares through the obelisk.”
“Obelisk, obelisk, obelisk. What's the black box called, mate? Next episode is going to be half an hour because this is fucking too long.”
“If I was down in the rabbit hole, I'd pay 20 quid for that. Would you? Yeah, wow. Late night Pepsi rabbit hole, yeah?”
Hosts
Guest
Pepsi Max Cherry
product
2001: A Space Odyssey
media
Pepsi Cola
brand
obelisk
other
Nick Helm
person
Coca-Cola
brand
Bamboo and White Pomelo Pepsi
product
Paul Gannon
person
Carry On Films
media
The Price of Shite
other
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