Director of Alumni Relations Bradie Ewing

Bradie Ewing, former Wisconsin Badger fullback and now Director of Alumni Relations for the football program, is redefining how the Badgers connect with their past. In a candid conversation with hosts Matt Perkins and Matt Bernstein, Ewing reveals that his new role isn't just about nostalgia—it's about building bridges between generations of players, staff, and alumni through intentional events, mentorship, and data-driven outreach. He emphasizes that the program's culture is being reestablished with a renewed focus on in-state recruiting, the 'Wisconsin way,' and player development beyond the field. Ewing shares his personal regret of not leveraging alumni networks during his playing days and now aims to ensure current athletes are prepared for life after football—offering job shadows, mentorship, and emotional support during the transition. His vision is clear: make every alumnus feel seen, valued, and connected, not just as a fan, but as a vital part of the Badger family. The episode also reveals a surprising shift in the program's identity under coach Fickle, who, despite not being a 'traditional' Wisconsin guy, has doubled down on the core values of toughness, discipline, and local talent. Ewing confirms that the energy at practice is electric, with new recruits and returning alumni creating a vibrant, forward-looking atmosphere.