Bybit's Ambroise Helaine: Why 93% of France Knows Crypto but Only 11% Owns It
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In this episode of Bitcoin.com News Interviews, host speaks with Ambroise Helaine, Bybit's Country Manager for France, at Paris Blockchain Week. Helaine discusses the paradox of France's crypto landscape: while 93% of the population is aware of cryptocurrency, only 11% actually hold it—a gap he attributes to a product and education challenge rather than regulation. He emphasizes that French investors are conservative, favoring long-term, low-volatility strategies over speculative trading, and are more likely to invest through trusted institutions. Helaine outlines Bybit’s mission to adapt its platform to European needs by building compliant, user-friendly products like dollar-cost averaging (DCA) tools and tokenized stocks, while advocating for a more streamlined regulatory framework across Europe. He also highlights the importance of Euro-denominated stablecoins to reduce dependency on dollar-based assets and maintain financial sovereignty. The conversation underscores a broader theme: Europe must innovate within regulation to compete with the US and retain its users.
93% of French people know about crypto, but only 11% actually own it—highlighting a product and behavioral gap, not awareness.
French investors prefer long-term, low-effort strategies like DCA (dollar-cost averaging), not speculative trading or derivatives.
Regulation (MICA) is essential for trust, but fragmented licensing across Europe creates barriers to innovation.
Tokenized stocks and Euro-denominated stablecoins are key to keeping capital within the European ecosystem.
Bybit is building compliant, localized products in France to foster trust and long-term adoption.
…and 3 more takeaways available in PodZeus
The Crypto Awareness Paradox in France
“Everyone knows crypto. Basically, 93% of the population knows about crypto. That's good. The only thing is that only 11% keeps crypto to this day.”
Ambroise Helaine's Crypto Journey
Helaine shares his path into crypto, from founding a delivery startup where employees invested in NFTs, to becoming a crypto operator and eventually joining Bybit in France.
The Product Challenge in Europe
“We are really in that scenario where education was a big thing... The only thing is that only 11% keeps crypto to this day. So we have a very challenge, which is not a regulatory challenge. It's a product challenge.”
Regulatory Strategy and MICA Framework
Bybit operates under a regulated entity in Austria but maintains strong relationships with French regulators. Helaine discusses how MICA enables B2B partnerships but still requires multiple licenses for full product offerings.
Europe’s Competitive Edge and Risks
“How can a user prefers trade with a non-regulated exchange outside of Europe rather than trade within the ecosystem?”
“You can't copy liquidity. You can't. It's like AI. A lot of product can be copied and pasted, but you're going to launch a LinkedIn product tomorrow. Good luck.”
“How can a user prefers trade with a non-regulated exchange outside of Europe rather than trade within the ecosystem?”
“Everyone knows crypto. Basically, 93% of the population knows about crypto. That's good. The only thing is that only 11% keeps crypto to this day.”
Host
Guest
Bybit
organization
France
place
Ambroise Helaine
person
MICA
other
Paris Blockchain Week
other
Austria
place
Hyperliquid
organization
Dark Kitchen
organization
UAE
place
Exarch
organization
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