Bybit's Ambroise Helaine: Why 93% of France Knows Crypto but Only 11% Owns It

Bitcoin.com News Interviews30mApril 21, 2026

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AI-Generated Summary

In this episode of Bitcoin.com News Interviews, host speaks with Ambroise Helaine, Bybit's Country Manager for France, at Paris Blockchain Week. Helaine discusses the paradox of France's crypto landscape: while 93% of the population is aware of cryptocurrency, only 11% actually hold it—a gap he attributes to a product and education challenge rather than regulation. He emphasizes that French investors are conservative, favoring long-term, low-volatility strategies over speculative trading, and are more likely to invest through trusted institutions. Helaine outlines Bybit’s mission to adapt its platform to European needs by building compliant, user-friendly products like dollar-cost averaging (DCA) tools and tokenized stocks, while advocating for a more streamlined regulatory framework across Europe. He also highlights the importance of Euro-denominated stablecoins to reduce dependency on dollar-based assets and maintain financial sovereignty. The conversation underscores a broader theme: Europe must innovate within regulation to compete with the US and retain its users.

Key Takeaways
1

93% of French people know about crypto, but only 11% actually own it—highlighting a product and behavioral gap, not awareness.

2

French investors prefer long-term, low-effort strategies like DCA (dollar-cost averaging), not speculative trading or derivatives.

3

Regulation (MICA) is essential for trust, but fragmented licensing across Europe creates barriers to innovation.

4

Tokenized stocks and Euro-denominated stablecoins are key to keeping capital within the European ecosystem.

5

Bybit is building compliant, localized products in France to foster trust and long-term adoption.

…and 3 more takeaways available in PodZeus

Chapters
0:00
1 min

The Crypto Awareness Paradox in France

Everyone knows crypto. Basically, 93% of the population knows about crypto. That's good. The only thing is that only 11% keeps crypto to this day.

Highlight
1:00
2 min

Ambroise Helaine's Crypto Journey

Helaine shares his path into crypto, from founding a delivery startup where employees invested in NFTs, to becoming a crypto operator and eventually joining Bybit in France.

3:00
3 min

The Product Challenge in Europe

We are really in that scenario where education was a big thing... The only thing is that only 11% keeps crypto to this day. So we have a very challenge, which is not a regulatory challenge. It's a product challenge.

Highlight
6:00
4 min

Regulatory Strategy and MICA Framework

Bybit operates under a regulated entity in Austria but maintains strong relationships with French regulators. Helaine discusses how MICA enables B2B partnerships but still requires multiple licenses for full product offerings.

10:00
5 min

Europe’s Competitive Edge and Risks

How can a user prefers trade with a non-regulated exchange outside of Europe rather than trade within the ecosystem?

Highlight
High-Impact Quotes
You can't copy liquidity. You can't. It's like AI. A lot of product can be copied and pasted, but you're going to launch a LinkedIn product tomorrow. Good luck.
Ambroise Helaine20:52
Viral: 90.0
How can a user prefers trade with a non-regulated exchange outside of Europe rather than trade within the ecosystem?
Ambroise Helaine15:47
Viral: 88.0
Everyone knows crypto. Basically, 93% of the population knows about crypto. That's good. The only thing is that only 11% keeps crypto to this day.
Ambroise Helaine0:00
Viral: 85.0
Speakers

Host

Host Name

Guest

Ambroise Helaine
Topics Discussed
Crypto Adoption in France92%Regulatory Challenges in Europe88%Tokenized Assets and MICA Framework87%Long-Term Investment Strategies86%Product Localization for European Markets85%Euro-Denominated Stablecoins83%Dollar Colonization and Financial Sovereignty81%Liquidity and Network Effects80%
People & Brands

Bybit

organization

22xPositive

France

place

18xNeutral

Ambroise Helaine

person

15xPositive

MICA

other

12xPositive

Paris Blockchain Week

other

5xPositive

Austria

place

3xNeutral

Hyperliquid

organization

2xNeutral

Dark Kitchen

organization

2xNeutral

UAE

place

2xPositive

Exarch

organization

1xPositive

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