How to Influence Others (Ethically) | Brian Ahearn

In this episode of Behavioral Grooves, hosts Kurt Nelson and Tim Houlihan welcome back Brian Ahearn, a Cialdini method-certified trainer and author, to discuss his new book, *Influence from Above*. The book uniquely blends Robert Cialdini’s principles of persuasion with biblical tenets through a narrative featuring John Andrews, a retired corporate leader who applies ethical influence in a faith-based community. Brian emphasizes that true influence isn’t about forcing a 'yes' but about serving others with humility, love, and integrity. He explores how faith and behavioral science can coexist, using scripture to ground ethical influence and arguing that humility—understood not as self-deprecation but as focusing on others—is foundational to authentic leadership. The conversation delves into the difference between ethics (external rules) and morality (internal values), the power of identity change (e.g., becoming a 'runner' rather than just running), and the transformative potential of influencing hearts, not just minds. Listeners are encouraged to reflect on how they can use influence to serve others, especially in leadership and personal relationships. Brian shares powerful real-world responses from readers who felt the book was a divine nudge in their lives, reinforcing its emotional and spiritual impact.