William Grand of NutriFusion

The episode features William Grand, CEO of Nutrifusion, a company that specializes in highly concentrated, plant-based nutritional powders derived from fruits and vegetables. Unlike typical supplements, Nutrifusion isn't sold directly to consumers but is integrated into pet food by manufacturers to boost nutritional value without synthetic additives. The core insight? Modern fruits and vegetables have lost up to 47% of their nutritional value since the 1930s due to industrial farming, making it nearly impossible for pets to get adequate vitamins and antioxidants from fresh produce alone. Nutrifusion solves this by stabilizing plant nutrition in a powder form, delivering precise, clean, and bioavailable nutrients—without fillers, synthetics, or hidden sugars. William emphasizes that dogs, though carnivores, still need plant-derived vitamins and antioxidants to combat oxidative stress, which underlies chronic diseases like arthritis, cancer, and heart disease. He warns against the dangers of ultra-processed kibble, which often relies on synthetic vitamins and excessive carbs. The conversation also touches on the risks of anesthesia in dogs, which increases oxidative stress, and the importance of minimizing it. While Nutrifusion is not yet available in the UK pet market, William shares that it's being developed with major pet food companies, with a potential launch in 2027.